Monday, April 8, 2013

Gorilla Girls: Guerilla Warefare

 
Who can ignore someone dressed in a giant gorilla costume? Let alone four women broadcasting powerful feminist artwork challenging the public to think differently, making everyone more aware of creatively presented facts that are far too troubling to ignore. These fiesty women are educated and powerful with the sole goal of empowering women, educating society and making CHANGE.

The genius, modernized graphics in sync with pop culture and buried with intelligent political references range from all different angles. A few examples of work I found not discussed in class I've added below:

Such a UNIQUE approach, I've never seen an artist mimic and attack the government in such a creative way. The usage of the scale represents everything the Guerilla Girls work towards. By shedding light on ignored issues, often making hefty political statements and using logos that immediately capture attention and promise reaction.

 
"Bitches, Bimbos and Ballbreakers" ...what more could you ask for?
By shedding light on the stereotypes of females they're empowering us with knowledge to fight back and break the mold. I absolutely love not only the alliteration and word choice but the graphics: bright bubblegum pink with juxtaposed spinning terms all too often used to brand women in society: "girl next door", "stage mom", "catholic school girl", "gold digger"...  If I saw this in a store I wouldn't be able to walk away.

 
Here we have an example of the Guerilla Girls using statistics, a method they often incorporate into their work which is absolutely brilliant because no one can disprove the numbers. It's not just opinion or exaggerated hyperbole as I'm sure those threatned by the art activists would say; by presenting the facts the audience can't argue. In fact, more respect should be given, for these women TRULY care- they do their homework, they're passionate and they fight for what they believe in, hoping to make a change in society.

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